Motorola AURA
November 7th, 2008
Take one look at the stylish Motorola AURA, a throwback design to its V70 cell phone from many years ago, and you will realize yourself in an era of supreme high-quality and cutting-edge technologies. And you can for sure say that Motorola V70 is now in the past. Inspired by luxury watches and handcrafted design, Motorola introduced AURA, a unique handset that breaks convention and re-establishes artistry in the design and manufacturing of mobile phones.
Motorola AURA is protected by a Grade 1, 62-carat sapphire crystal lens to prevent it from scratching. This hand-sculpted cell phone is also equipped with Stereo Bluetooth connectivity to keep your hands on both wheels while you're driving despite carrying out a conversation over the AURA.
The industry's first circular display is the product of fine crafting as well. It helps AURA deliver a sensory experience that is second to none for those with refined tastes.
You will love the way it is all rounded, you'll definitely find that this mobile phone with state-of-the-art design, high performance racing engines and the quality of a photographic print served as the perfect muses to encourage the creation of AURA. Its elegant shape recalls the timeless beauty of luxury watches with the introduction of the world's first circular display on a mobile device. Technical precision and mechanical excellence are met with a Swiss-made main bearing and more than 200 parts that create a seamless opening for the handset. Internally, the phone is quad band with GPRS and EDGE featuring 7.3 hours of talk time, a 2 megapixel camera, AGPS and 2GB of internal memory to store your photos in. Despite the lack of 3G or WiFi, the Motorola AURA does come with a comprehensive media player supporting MP3, AAC and Windows Media formats. There's a web browser and email client, and the AURA feature's Motorola's useful CrystalTalk technology for improved call clarity.
The truly remarkable thing is the quality of a photographic print, which is celebrated in the brilliant interplay of 16 million colors and 300 dpi resolution on the unique (not a standard rectangular display in a circular housing), round liquid-crystal display. All this brings an exotic feelings and stunning perception for you and for those who surrounds you at that moment.
"AURA is Motorola's latest endeavor into the high-tier mobile device space and is the result of our continued inspiration to innovate in design, imagination and state-of-the-art handcraftsmanship," said Jim Wicks, corporate vice president and director of Consumer Experience Design, Mobile Devices, Motorola.
Motorola AURA is protected by a Grade 1, 62-carat sapphire crystal lens to prevent it from scratching. This hand-sculpted cell phone is also equipped with Stereo Bluetooth connectivity to keep your hands on both wheels while you're driving despite carrying out a conversation over the AURA.
The industry's first circular display is the product of fine crafting as well. It helps AURA deliver a sensory experience that is second to none for those with refined tastes.
You will love the way it is all rounded, you'll definitely find that this mobile phone with state-of-the-art design, high performance racing engines and the quality of a photographic print served as the perfect muses to encourage the creation of AURA. Its elegant shape recalls the timeless beauty of luxury watches with the introduction of the world's first circular display on a mobile device. Technical precision and mechanical excellence are met with a Swiss-made main bearing and more than 200 parts that create a seamless opening for the handset. Internally, the phone is quad band with GPRS and EDGE featuring 7.3 hours of talk time, a 2 megapixel camera, AGPS and 2GB of internal memory to store your photos in. Despite the lack of 3G or WiFi, the Motorola AURA does come with a comprehensive media player supporting MP3, AAC and Windows Media formats. There's a web browser and email client, and the AURA feature's Motorola's useful CrystalTalk technology for improved call clarity.
The truly remarkable thing is the quality of a photographic print, which is celebrated in the brilliant interplay of 16 million colors and 300 dpi resolution on the unique (not a standard rectangular display in a circular housing), round liquid-crystal display. All this brings an exotic feelings and stunning perception for you and for those who surrounds you at that moment.
"AURA is Motorola's latest endeavor into the high-tier mobile device space and is the result of our continued inspiration to innovate in design, imagination and state-of-the-art handcraftsmanship," said Jim Wicks, corporate vice president and director of Consumer Experience Design, Mobile Devices, Motorola.









